get in x lightyear frontier

The images used above are examples and not the real ads that went live.

Lightyear Frontier is a brand new cosy farming game based on a distant planet, the goal is to farm alien crops, build your base and tame the wilderness whilst exploring the planet alongside 3 friends. When tackling this project we covered a few areas:

• Content Creation: FRAME BREAK kindly provided us with the raw trailer files and we then created optimised versions with engaging hooks for the campaign. This was also to A/B test content.

• Strategy: Through understanding the objectives and key audiences alongside our own suggestions we were able to build a thorough strategy to tackling a launch campaign.

• Google Ads Execution: We executed across the entire campaign from copywriting to keyword research and budget acceleration as it was to be spent in a short period of time and had to be properly optimised.

• Analysis: Upon launch, we checked daily on results and made slight tweaks to perfect audience targeting and then checked in weekly to ensure we were on the right path to reaching key results.

• Reporting: Once the project was all wrapped up we provided a detailed engaging report alongside interesting key takeaways.

Throughout the entire campaign, we were able to deliver on:

• 789,000 impressions

• 278,000 views

• 3,370 clicks