SYN Gym

England Rugby star Ellis Genge founded SYN, a gym in Leicester in December of 2022 alongside his good friend Sam Aspland-Robinson, we approached Ellis and offered our social media services to support. Then led a 6-month contract in which we targeted the gym community local to Leicester by creating unique branded content.

During this working relationship, we focussed on a variety of key services:

• Content Briefing: Writing detailed shoot briefs for the team on-site in Leicester, storyboarding shoot days and attending a handful of shoots in person to help direct and capture handheld footage.

• Full Social Media Suite: Content capture, editing, and publishing across all key platforms (Instagram, TikTok) alongside moderation and outreach coverage.

• Wider Marketing Support: Ideating with the team on local marketing efforts and outlining possible campaigns to attract new customers to SYN outside of social media.

In just a short period of time, we were able to deliver on a:

• Increase average engagement from 1,125 to 5,165 PCM, a 128% increase

• Increase average reach from 43,500 to 149,000 PCM, a 110% increase

• 13% increase in followers on the account

• Spike in sign-ups and in-person meets