ESI Lisbon 2024
ESI Lisbon is Esports Insider’s flagship European esports conference focused on a 2-day track full of workshops, interesting panels, networking and industry celebrations including the Film Festival and Esports Hall of Fame. We attended not only as a shared booth alongside ESG Gaming, now Community Care Gaming but we also operated as the Strategic Social Media partner of the entire event, meaning we planned and executed all the social media channels across the two days.
Our shared booth at ESI Lisbon
We supported ESI in the lead-up to the event, during and post-event with various services including:
Content mapping: Copywriting, asset creation and mapping out the entire plan weeks ahead via a content calendar whilst retroactively adjusting to the event plan.
On-site content capture & partner deliverables: Having x2 dedicated social media managers on-site capturing, editing and posting content throughout the long event days as well as managing ad-hoc partner deliverable requests.
Stakeholder management: Managing photographers, partner relationships and staff expectations throughout the two-day event and ensuring a streamlined process.
Post-event reporting and content: Editing evergreen content captured onsite at the event and delivering a in-depth social media report.
In comparison to their other flagship event, ESI London we managed to:
Increase the number of posts across X, LinkedIn and Instagram by 397%
Increase the total impressions by 321%
Increase the total engagements by 261%
Our partnership with ESI was a huge success and set the precedent for what event-coverage should look like in a b2b setting.
