FACEIT 2.0 Launch

FACEIT, a leader in competitive gaming platforms, launched its groundbreaking initiative, FACEIT 2.0, aimed at revolutionising online gaming experiences. This update introduced advanced features like balanced matchmaking, party finders, and anti-smurf technologies, designed to enhance player engagement and fairness​. To amplify the launch, FACEIT entrusted us with leading their social media planning and execution.

Our Approach

• Strategic Social Media Planning:

  • Developed a comprehensive plan highlighting key features such as FACEIT Clubs, FACEIT Track, and advanced anti-cheat capabilities​.

  • Identified the most engaging formats and timing to maximise user engagement across platforms.

• Content Creation and Execution:

  • Designed visually striking graphics and dynamic video content tailored to social audiences.

  • Focused on explaining features like party matchmaking and veteran smurf detection in a relatable way​.

  • Utilised player testimonials and gameplay highlights to showcase FACEIT 2.0 in action.

• Real-time Engagement:

  • Proactively engaged with FACEIT’s community during the campaign, addressing queries and amplifying excitement.

• Analytics-Driven Optimisation:

  • Monitored performance metrics and adjusted tactics to maximise impact throughout the launch window.